With a degree in Pedagogy from the Universidad Panamericana, specializing in Human Resource Management in Organizations, and an ICC-certified Coach, Marta Alicia is a strategic consultant with over 20 years of experience in Human Resources, focusing on Headhunting, Training, and Organizational Development.

Her expertise includes talent search at the management and executive levels in various sectors, specializing in Cultural Fit and competency-based recruitment. She has designed and implemented competency-based training systems nationwide and led Training Needs Assessment (TNA) for large corporations.

She is an expert in organizational development , with experience in diagnostics, life and career planning, change management, 360° assessments, and assessment centers. Her focus on return on investment (ROI) in training and her ability to oversee large training teams make her a key ally for talent transformation.